BRAND\BUILDING

Learn how to use professional tools and boost your brand!

Want to know, how the world of brands works?
Starting or planning to start your own business?
Preparing a start-up? 
Got a brand?
What is a brand and what does it mean to you? 
Want to try and create your own brand?
Create advertising and a logo for the brand?
Do you even need a logo at all?
And how to pick a name for your business?

If you have answered yes to at least half of these questions, keep reading!

Brands, brands, brands. What a hit. Almost everybody wants to have a brand, some even want to be a brand. There are lots of resources and smart people, but in reality only a few are actually able to work with brands. Building a brand is work like any other. Only that people frequently complicate it for no reason. While at other times brands and their care is completely ignored.

This course (or more precisely, training) has been designed for all those interested in marketing and brands in particular. Small, big, experienced, or beginners – anyone can participate. Those of you who haven’t given marketing a try, but are working on something interesting – DON’T WORRY, you’ll leave satisfied. And even those experienced (and open-minded) will find it useful. I know what you need to know, as hundreds of satisfied participants can attest. Come join us for tips, exercises, and practical tools for brand management!


Lecturer

Karel "mindless" Novotný

My method is that I don't have a method. In practice, I've tried dozens of techniques … and none of them works 100%. I don't teach you what you can read in books. I have my own approach combining various methods from psychology, coaching, marketing, branding, and psychotherapy.