CREATIVE\THINKING
Grant a structure to your creativity.
Do you think inside the box?
Or do you think that you do not think?
Do you want to think outside the box?
Did you know, that being creative is work like any other?
How to train it?
And what is being creative good for?
And how can creativity be made useful in your business?
BTW – what is this creativity?
And why do so many people long for it?
Creativity is like the Golden Snitch from Quidditch, the very popular sport at Hogwarts. It moves the game and everybody wants to catch it, although only a few manage. But all of us are chasing it! Almost everybody I have ever met in marketing considers themselves creative; one when not busy, the other after a bottle of red wine, and another after two bottles…
Come play and exercise your creativity. I will show you proven tools (in cooperation with The Mindscapes) to help you come up with a good idea which can be sold. It is possible. Even creativity can be trained, but more importantly you can apply some structure and order to it. Only then you can think of ideas on demand and get paid for them. And that’s business. It doesn’t matter whether you are in charge of a marketing department in a big corporation or working on your own personal brand.
Karel "mindless" Novotný
My method is that I don't have a method. In practice, I've tried dozens of techniques and none of them works 100%. I don't teach you what you can read in books. I have my own approach combining various methods from psychology, coaching, marketing, branding, and psychotherapy.
Good luck in the other cities and above all try to enjoy it!”
David Šmehlík, Czech Republic (Mindless Tour 2014)
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